{
  "id": 11181872,
  "title": "Instagram rolls out an AI video assistant for creators",
  "url": "https://urgent.news/2026/10/01/instagram-rolls-out-an-ai-video-assistant-for-creators",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-01T11:32:58.000Z",
  "source": {
    "name": "GBC Ghana",
    "slug": "gbc-ghana",
    "url": "https://www.gbcghanaonline.com/technology/instagram-rolls-out/2026/"
  },
  "original_language": "en",
  "account": "On September 30, 2026, Instagram unveiled an AI video assistant tool for its Edits app, a rival to CapCut. This conversational AI chatbot aims to offer personalized feedback to creators, instead of generic suggestions. Brett Westervelt, who oversees the Edits app, explained that the assistant utilizes the creator's Instagram metrics, such as follows, views, video retention, likes, shares, in conjunction with their comments, current Instagram trends, and audience interests. It can identify patterns in performance over time and provide insights that are difficult to discern from mere metrics. Westervelt noted that Edits collaborated with creators during the tool's development and emphasized that the tool aids in analysis, leaving creative decisions to the creators themselves. The AI assistant was first hinted at during a June creator event by Meta, where it was also reported that the company is working on a desktop app for Edits. While Meta is not the only entity developing similar tools, as YouTube announced it is also working on a conversational video editing AI tool set for early next year, Meta seems to be focusing more on analytics-driven features compared to YouTube. Creators will face usage limits with the AI tool, but accessing more will require a Meta One subscription.",
  "summary": "Instagram announced on Wednesday, September 30, 2026, that it’s bringing an AI video assistant tool to Edits, its CapCut competitor. This conversational AI chatbot is intended to provide personalized feedback to creators, rather than generic advice. “The assistant knows your account’s Instagram metrics, things like follows, views, video retention, likes, shares and combines them with […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}