{
  "id": 11180625,
  "title": "Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names",
  "url": "https://urgent.news/2026/10/01/trumps-ai-rebrand-causes-unprecedented-demand-for-slovenian-website",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-01T11:37:46.000Z",
  "source": {
    "name": "BBC Business",
    "slug": "bbc-business",
    "url": "https://www.bbc.co.uk/news/articles/cqx2z23xj555o?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "The rebranding of AI by President Donald Trump to \"super intelligence\" has sparked a surge in registrations for Slovenian domain names, according to the national registry. The term \"SI\" mirrors the initials used by Slovenian websites. September saw a staggering 44,000 web addresses with the .si suffix registered, a staggering increase of over 2,100% compared to August's 2,000 registrations. This spike is unprecedented in the past 12 months. The president made his case during a UN General Assembly speech on September 11th, stating that \"artificial\" sounds fake, but \"super intelligence\" is actually amazing. While the registry spokesperson, Klara Herman, cautiously attributed the increase to more than just Trump's comments, there was a notable rise in registrations on September 30th alone, with 11,000 new .si addresses recorded. Cyber-squatting is a potential explanation for some of these purchases. On September 30th, President Trump convened a meeting of tech leaders, signed an executive order instructing US departments to use \"SI\" and \"Super Intelligence\" instead of \"AI\" in official communications and online. However, an incorrect spelling of \"United States\" underneath his signature sparked ridicule online.",
  "summary": "The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian domains.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "BBC Technology",
        "title": "Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names",
        "url": "https://urgent.news/2026/10/01/trumps-ai-rebrand-causes-unprecedented-demand-for-slovenian-website-11182357",
        "published": "2026-10-01T11:37:46.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}