{
  "id": 11151410,
  "title": "Why Gen Z wants a slice of this multimillion-dollar ’90s hobby",
  "url": "https://urgent.news/2026/10/01/why-gen-z-wants-a-slice-of-this-multimillion-dollar-90s-hobby-11151410",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T09:00:00.000Z",
  "source": {
    "name": "The Sydney Morning Herald",
    "slug": "the-sydney-morning-herald",
    "url": "https://www.smh.com.au/lifestyle/life-and-relationships/why-gen-z-wants-a-slice-of-this-multimillion-dollar-90s-hobby-20261001-p60y8d.html?ref=rss"
  },
  "original_language": "en",
  "account": null,
  "summary": "Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Age",
        "title": "Why Gen Z wants a slice of this multimillion-dollar ’90s hobby",
        "url": "https://urgent.news/2026/10/01/why-gen-z-wants-a-slice-of-this-multimillion-dollar-90s-hobby",
        "published": "2026-10-01T09:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}