{
  "id": 11145481,
  "title": "Newcastle changes badge for first time since 1988",
  "url": "https://urgent.news/2026/10/01/newcastle-changes-badge-for-first-time-since-1988",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T08:14:43.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/newcastle-changes-badge-first-time-081443237.html"
  },
  "original_language": "en",
  "account": "Newcastle United has revealed its first crest redesign since 1988, marking a historic change for the renowned football club. After extensive consultation with fans, the club unveiled a new design that honors its rich history while embracing the modern digital age. CEO David Hopkinson emphasized the importance of preserving the elements fans cherish while adapting to the challenges of a contemporary visual landscape. The club polled over 64% of eligible supporters, who unanimously preferred a design that retains cherished aspects of the existing emblem. Players will don the new crest during their final home match of the season against Crystal Palace in May. Hopkinson acknowledged the immense responsibility of this redesign, highlighting the club's deep pride and passion for its crest.",
  "summary": "Newcastle United players will first wear the crest in a game against Crystal Palace in May.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}