{
  "id": 11136832,
  "title": "Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas",
  "url": "https://urgent.news/2026/10/01/banijay-entertainments-scripted-secret-find-the-talent-then-back-the",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T07:37:26.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/film/global/banijay-scripted-secret-groenlandia-pokeepsie-a-fabrica-1236894116/"
  },
  "original_language": "en",
  "account": null,
  "summary": "With 170 labels across 25 territories, Banijay Entertainment has plenty of scale. But at Iberseries & Platino Industria, Steve Matthews, head of scripted, creative, made clear that the company’s global strategy doesn’t begin with scale, platforms or market trends. It begins with writers. “Good writers, I mean, it really boils down to that,” said Maria […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}