{
  "id": 11135061,
  "title": "‘Giving while living’ has become a popular trend for passing on family wealth, says Edward Jones CEO",
  "url": "https://urgent.news/2026/10/01/giving-while-living-has-become-a-popular-trend-for-passing-on-family",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-01T06:30:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/10/01/wealthy-parents-should-consider-giving-while-living-approach-to-passing-on-wealth-says-edward-jones-ceo/"
  },
  "original_language": "en",
  "account": "Edward Jones CEO Penny Pennington emphasizes the rising trend of \"giving while living,\" a practice where individuals distribute portions of their estate to younger relatives during their lifetime rather than waiting until after death. This approach offers both personal and practical benefits, as clients can see the impact of their giving and test the alignment of values across generations. Families with diverse financial situations, such as one financially stable child and another struggling with spendthrift tendencies, can benefit from this strategy. Pennington suggests providing smaller amounts while the child is still alive to encourage wise use and potentially adjust the inheritance accordingly. Additionally, \"giving while living\" can help secure financial stability for children pursuing meaningful careers or assist with housing market pressures. While the concept has appeal, it's not without challenges, as many Americans are hesitant to discuss wealth transfer with their families, and arranging inheritances can be emotionally complex. Pennington advises engaging a financial advisor for guidance on investing and understanding the broader impact of financial decisions. Despite concerns from some that AI financial tools might jeopardize traditional advisory services, Edward Jones has found that AI enhances their ability to identify common financial scenarios and understand the emotional aspects of their clients' lives. The firm leverages AI conversations to gain insights into evolving financial patterns and client experiences, including unusual requests like emergency pet surgeries or special trips.",
  "summary": "Penny Pennington says there can be significant benefits to giving money to family members while you're still alive—one of which is simple joy.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}