{
  "id": 11131738,
  "title": "Jordan's 'Last Dance' jersey sells for £9m",
  "url": "https://urgent.news/2026/10/01/jordans-last-dance-jersey-sells-for-9m",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T07:07:08.000Z",
  "source": {
    "name": "BBC Sport",
    "slug": "bbc-sport",
    "url": "https://www.bbc.co.uk/sport/basketball/articles/cx5yly6p2nyvo?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Michael Jordan's game three jersey from his Final Dance season has shattered the record for a piece of Jordan memorabilia, selling for $12.3m (£9.3m) at a digital auction. This record-breaking price was achieved at Joopiter, the digital auction house co-founded by Pharrell Williams, with an estimated selling range of $10-15m (£7.5-£11.3m). The iconic jersey was worn during game three of the 1998 NBA Finals, which marked the conclusion of an era that transformed basketball into a global cultural phenomenon.\n\nJordan, who led the Bulls to a 4-2 victory in the series, earned the Finals Most Valuable Player award in all six seasons he played. His previous record for a piece of Jordan memorabilia was $10.1m (£7.6m) for his game one jersey from the same Finals. The previous record belonged to Babe Ruth's 1932 World Series jersey, which fetched $24.1m (£18.2m) in 2024. The Jordan jersey stands as one of the most important and valuable game-worn sports artifacts in history.",
  "summary": "A Michael Jordan jersey from his 'Last Dance' season sells for $12.3m, a record for a piece of Jordan memorabilia.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Economic Times",
        "title": "Michael Jordan’s jersey scores $12.26 million",
        "url": "https://urgent.news/2026/10/01/michael-jordans-jersey-scores-12-26-million",
        "published": "2026-10-01T03:28:29.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}