{
  "id": 11120429,
  "title": "IMDA and TikTok launch Singapore microdrama programme for media professionals",
  "url": "https://urgent.news/2026/10/01/imda-and-tiktok-launch-singapore-microdrama-programme-for-media",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-01T05:45:03.000Z",
  "source": {
    "name": "Channel News Asia",
    "slug": "channel-news-asia",
    "url": "https://www.channelnewsasia.com/entertainment/imda-tiktok-microdrama-programme-singapore-6423341"
  },
  "original_language": "en",
  "account": "The IMDA and TikTok have launched a new microdrama programme in Singapore to equip media professionals with the skills to create short-form content suitable for the rapidly growing global market. Microdramas are bite-sized episodes typically viewed vertically on smartphones, featuring strong characters, emotional hooks and cliffhangers to engage audiences. The initiative, part of IMDA's Digital Content and Capability Development programme, aims to help local media professionals master the fast-growing microdrama format. The first round of the programme will benefit media professionals from 20 accredited companies, with potential expansion to a wider pool in future editions. Participants will choose between two production tracks: one focusing on live-action content using actors, locations, and sets, the other on AI-generated or AI-assisted animation, such as anime and comic-style storytelling. Over six to nine months, participants will learn to develop and produce microdramas of 50 to 100 episodes, each ranging from one to three minutes in length. They will also learn cliffhanger design, paywall strategies, audience monetisation, and how to develop original intellectual property rooted in Singapore's culture. Participants will be onboarded onto TikTok's wider content ecosystem, gaining access to the full content journey and receiving bespoke consultancy to help their Made-in-Singapore stories reach global markets.",
  "summary": "From vertical live-action to AI animation, a new IMDA-TikTok programme aims to equip Singapore’s media professionals with the skills and tools to tap the fast-growing global microdrama market.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "CNA - Singapore",
        "title": "IMDA and TikTok launch Singapore microdrama programme for media professionals",
        "url": "https://urgent.news/2026/10/01/imda-and-tiktok-launch-singapore-microdrama-programme-for-media-11123479",
        "published": "2026-10-01T05:45:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}