{
  "id": 11114356,
  "title": "Paris Croissant taps former Samsung VP to drive global expansion",
  "url": "https://urgent.news/2026/10/01/paris-croissant-taps-former-samsung-vp-to-drive-global-expansion",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-01T05:12:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20261001/paris-croissant-taps-former-samsung-vp-to-drive-global-expansion"
  },
  "original_language": "en",
  "account": "Global bakery company Paris Croissant, parent to Paris Baguette, has appointed Kang Shin-bong, a former Samsung Electronics vice president, as its new chief executive. Mr. Kang's diverse experience in consumer businesses, digital platforms, and global operations makes him a strategic choice as Paris Croissant looks to revive its business and uncover new growth opportunities. His career has spanned roles at Boston Consulting Group, eBay, Delivery Hero Korea, and Samsung Electronics. At eBay, Kang managed cross-border trading in the Asia-Pacific region, contributing to the expansion of the company's international e-commerce business. He later became CEO of Delivery Hero Korea, a food-delivery platform Yogiyo, where he concentrated on organizational and operational improvements while aiming for business growth and innovative management strategies. At Samsung Electronics, he headed the global organization. Mr. Kang is set to be officially confirmed by the company's board.",
  "summary": "Paris Croissant, the parent company of global bakery giant Paris Baguette, has nominated Kang Shin-bong, a former Samsung Electronics vice president, as its next chief executive, turning to leadership with experience spanning consumer businesses, digital platforms and global operations as it seeks to reshape its business and find new sources of growth. Kang, who most recently led Samsung…",
  "key_points": [
    "Kang Shin-bong, ex-Samsung VP, named CEO of Paris Croissant",
    "Explores global expansion, digital platforms for growth",
    "Prior experience at eBay, Delivery Hero Korea, Boston Consulting Group"
  ],
  "editors_take": "The appointment of a former Samsung VP signals Paris Croissant's intent to leverage diverse experience in consumer businesses and global operations to drive its revival and expansion.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Paris Croissant taps former Samsung VP to drive global expansion",
        "url": "https://urgent.news/2026/10/01/paris-croissant-taps-former-samsung-vp-to-drive-global-expansion-11117867",
        "published": "2026-10-01T05:37:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}