{
  "id": 11112360,
  "title": "Cresce la rete di Excellence Brands Torino e scommette sui giovani",
  "url": "https://urgent.news/2026/10/01/cresce-la-rete-di-excellence-brands-torino-e-scommette-sui-giovani",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-01T04:31:01.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/cresce-rete-excellence-brands-torino-e-scommette-giovani-AJy2Q9TB"
  },
  "original_language": "it",
  "account": "Eccellenze Brands Torino, a network of Made in Torino excellence companies founded 15 years ago, is expanding its reach and focusing on young generations and sustainability. The network, initiated by entrepreneurs like Paolo Pininfarina and Licia Mattioli, now comprises 31 companies across eight different industrial sectors, with nearly 4,500 employees, €1.3 billion in revenue, and an export rate of 43%. An analysis from the Centro Studi dell'Unione industriali di Torino shows that EBT firms outperform the industry average in terms of added value (91% growth vs. 50%), revenue (89% growth vs. 56%), and immaterial investments.\n\nEBT CEO Giulio Trombetta emphasizes the importance of promoting a model of excellence rooted in the companies' skills and history while generating value for the region and being responsible towards the younger generations. The network recently launched a sustainability path, aiming to compile a first Network Sustainability Balance Sheet based on the VSME framework (EFRA) to better communicate with stakeholders. In challenging macroeconomic times, EBT believes that an investment-centric business model centered on excellence and quality will be crucial for the future.",
  "summary": "Un’analisi del Centro Studi dell’Unione industriali di Torino fa emergere una dinamica di crescita, in un decennio, molto più dinamica rispetto alla media dell’industria - Tra gli investimenti il driver sono gli immateriali",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}