{
  "id": 11112028,
  "title": "Vietnam charms Denmark’s Pandora into opening world’s largest jewellery factory",
  "url": "https://urgent.news/2026/10/01/vietnam-charms-denmarks-pandora-into-opening-worlds-largest-jewellery",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-01T04:43:27.000Z",
  "source": {
    "name": "South China Morning Post",
    "slug": "south-china-morning-post",
    "url": "https://www.scmp.com/news/asia/southeast-asia/article/3369419/vietnam-charms-denmarks-pandora-opening-worlds-largest-jewellery-factory"
  },
  "original_language": "en",
  "account": "Danish jewelry company Pandora has inaugurated a US$150 million factory in Ho Chi Minh City, marking its largest manufacturing facility and first outside Thailand. This new Vietnam plant will boost the company's overall production capacity by approximately 50% and is projected to employ 7,000 workers once fully operational. Pandora currently sells 112 million pieces of jewelry annually, all previously manufactured in Thailand. The new factory, set to be the world's largest fine jewelry crafting facility, will be able to produce up to 60 million pieces of jewelry per year. CEO Berta de Pablos-Barbier stated that initially, Vietnam will account for around 15% of the company's global capacity, expanding to a third by 2030. The CEO emphasized that the factory is being built for long-term operational efficiency and resilience, particularly in the face of potential trade uncertainties, such as higher US tariffs on goods produced in Vietnam. The site, situated on a 7.5-hectare (18.5-acre) plot in Ho Chi Minh City's bustling business district, supports Pandora's global operations rather than catering to specific export markets. De Pablos-Barbier chose Vietnam for its skilled workforce, extensive jewelry-making heritage, robust infrastructure, and favorable business climate. The factory's LEED Gold certification and commitment to renewable electricity, including on-site solar generation, demonstrate Pandora's dedication to sustainable practices, with all silver and gold sourced and processed at the site being recycled.",
  "summary": "Danish jewellery maker Pandora opened a US$150 million factory in Ho Chi Minh City on Thursday, its largest manufacturing facility and its first production site outside Thailand as it bids to diversify its manufacturing footprint and bolster supply-chain resilience. The Vietnam factory, Pandora’s fourth worldwide, will increase the company’s overall manufacturing capacity by around 50 per cent…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "Denmark's Pandora opens world's largest jewellery factory in Vietnam",
        "url": "https://urgent.news/2026/10/01/denmarks-pandora-opens-worlds-largest-jewellery-factory-in-vietnam",
        "published": "2026-10-01T04:02:50.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Denmark’s Pandora opens world’s largest jewellery factory in Vietnam",
        "url": "https://urgent.news/2026/10/01/denmarks-pandora-opens-worlds-largest-jewellery-factory-in-vietnam-11111039",
        "published": "2026-10-01T04:19:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}