{
  "id": 11102563,
  "title": "Denmark's Pandora opens world's largest jewellery factory in Vietnam",
  "url": "https://urgent.news/2026/10/01/denmarks-pandora-opens-worlds-largest-jewellery-factory-in-vietnam",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-01T04:02:50.000Z",
  "source": {
    "name": "CNA - Business",
    "slug": "cna-business",
    "url": "https://www.channelnewsasia.com/business/denmarks-pandora-opens-worlds-largest-jewellery-factory-in-vietnam-6423356"
  },
  "original_language": "en",
  "account": "On October 1, Danish luxury jewelry brand Pandora inaugurated its largest manufacturing facility, a $150 million plant in Ho Chi Minh City, Vietnam. This marks the company's first production site in Vietnam and its fourth worldwide, as Pandora aims to diversify its manufacturing base and enhance supply chain resilience. The new factory, described as the world's largest fine jewelry crafting facility, will bolster Pandora's overall manufacturing capacity by approximately 50 percent and is projected to employ 7,000 workers once fully operational. Currently, the company manufactures all its products in Thailand, where it operates three factories.\n\nIn 2025, Pandora sold 112 million pieces of jewelry. The new Vietnamese facility, capable of producing up to 60 million pieces annually, will account for about 15 percent of Pandora's global capacity when operational at full capacity by 2030. This expansion will support demand across Pandora's global business rather than catering to specific export markets.\n\nPandora CEO Berta de Pablos-Barbier announced the decision during an interview with Reuters, highlighting the company's commitment to the facility for the next decade. She emphasized that the investment is not driven by short-term market volatility but rather by a long-term strategy to integrate operations and mitigate risks. De Pablos-Barbier pointed to Vietnam's skilled workforce, rich jewelry-making heritage, robust infrastructure, and favorable business environment as key factors in choosing the location. She also noted the plant's LEED Gold certification, which indicates it will operate solely on renewable electricity, with all silver and gold sourced being recycled. The company is exploring further renewable energy options, such as on-site solar generation and potential partnerships for solar farms.",
  "summary": null,
  "key_points": [
    "Danish jewelry brand Pandora opens $150 million factory in Vietnam.",
    "World's largest fine jewelry crafting facility will boost capacity by 50%.",
    "New plant employs 7,000 workers and uses only recycled metals."
  ],
  "editors_take": "Pandora's $150 million factory in Vietnam diversifies its manufacturing base, enhances supply chain resilience, and supports long-term growth by leveraging the local skilled workforce and favorable business environment.",
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Channel News Asia",
        "title": "Denmark's Pandora opens world's largest jewellery factory in Vietnam",
        "url": "https://urgent.news/2026/10/01/denmarks-pandora-opens-worlds-largest-jewellery-factory-in-vietnam-11107095",
        "published": "2026-10-01T04:02:50.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Denmark’s Pandora opens world’s largest jewellery factory in Vietnam",
        "url": "https://urgent.news/2026/10/01/denmarks-pandora-opens-worlds-largest-jewellery-factory-in-vietnam-11111039",
        "published": "2026-10-01T04:19:25.000Z"
      },
      {
        "outlet": "South China Morning Post",
        "title": "Vietnam charms Denmark’s Pandora into opening world’s largest jewellery factory",
        "url": "https://urgent.news/2026/10/01/vietnam-charms-denmarks-pandora-into-opening-worlds-largest-jewellery",
        "published": "2026-10-01T04:43:27.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}