{
  "id": 11076522,
  "title": "FILA Brings Tennis and Culture Together at 2026 WHITE OPEN SEOUL",
  "url": "https://urgent.news/2026/10/01/fila-brings-tennis-and-culture-together-at-2026-white-open-seoul",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T01:36:52.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=278005"
  },
  "original_language": "en",
  "account": "The 2026 WHITE OPEN SEOUL tennis festival, organized by Italian sports brand FILA, will take place at the Culture Plaza in Yeouido Park, Seoul, from October 10–11. This marks the fourth year of the festival, which aims to bring tennis into the city's central locations beyond traditional courts. The event has previously been held at Gwanghwamun Square, Peace Plaza, and Banpo Seom Yevit in Seoul.\n\nThis year's festival will transform Yeouido Park into a venue for both tennis and lifestyle experiences. Visitors of all skill levels, families, and friends will be able to participate in tennis activities, connect with others, and enjoy the sport. The festival features the TENNIS SKILLS ZONE, where professional coaches will provide individualized instruction for different skill levels. Participants will also have the chance to test FILA's latest tennis shoe, the AXILUS PRO 4, on the court.\n\nFILA's tennis legends, Hyung-taik Lee and Yong-kyu Lim, will host special match programs, allowing tennis fans to step onto the court with the stars. Selected participants who submit a wear review for the AXILUS PRO 4 or try the shoe at the festival will be invited to exclusive tennis experiences with FILA coaches during the event.\n\nBeyond the tennis court, WHITE OPEN SEOUL will offer a variety of activities, including pickleball, food and beverage offerings, and lifestyle experiences, making the festival appealing to visitors regardless of their tennis background. The weekend will conclude with an AFTER CONCERT on October 11, featuring popular music artists open to all festival attendees.\n\nThis year's event is also tied to the Seoul Metropolitan Government's Seoul Nanum-Eum Network initiative, adding a charitable aspect to the festival. FILA will operate a donation program, contributing to the number of participants in tennis programs and the total number of festival visitors. Additionally, a portion of proceeds from tennis shoe sales at FILA's official online store and retail locations during the event will be donated to the local community.",
  "summary": "FILA, the Italian sports brand operated by Misto Korea, will bring its signature tennis festival, 2026 WHITE OPEN SEOUL, to the Culture Plaza at Yeouido Park in Seoul on October 10–11.Returning for its fourth year, WHITE OPEN SEOUL celebrates FILA’s longstanding tennis heritage by bringing the sport",
  "key_points": [
    "FILA hosts 2026 WHITE OPEN SEOUL tennis festival Oct 10-11 at Culture Plaza, Seoul.",
    "Event blends tennis with lifestyle experiences, open to all skill levels.",
    "FILA legends Hyung-taik Lee and Yong-kyu Lim host special match programs."
  ],
  "editors_take": "FILA's expansion of the White Open Seoul festival into a lifestyle experience solidifies its approach to making tennis more accessible and community-driven in urban settings.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}