{
  "id": 11065240,
  "title": "Hyderabad landmarks turn pink to observe breast cancer awareness month",
  "url": "https://urgent.news/2026/10/01/hyderabad-landmarks-turn-pink-to-observe-breast-cancer-awareness-month",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-10-01T00:24:44.000Z",
  "source": {
    "name": "The Hindu",
    "slug": "the-hindu",
    "url": "https://www.thehindu.com/news/cities/Hyderabad/hyderabad-landmarks-turn-pink-to-observe-breast-cancer-awareness-month/article71529166.ece"
  },
  "original_language": "en",
  "account": "Eight landmarks in Hyderabad were illuminated in pink on Wednesday evening, marking the start of the annual 'Paint the City Pink' campaign by the Ushalakshmi Breast Cancer Foundation (UBF). This marks the beginning of International Breast Cancer Awareness Month. The campaign, which began in 2009, has been held for 18 consecutive years, including during the COVID-19 pandemic. P. Raghu Ram, the founding director of UBF, stated that Hyderabad is the only city in the world to have illuminated several iconic monuments and prominent buildings in pink on the same night for 18 consecutive years.",
  "summary": null,
  "key_points": [
    "Eight Hyderabad landmarks illuminated pink for breast cancer awareness",
    "Paint the City Pink campaign started by Ubalakshmi Breast Cancer Foundation",
    "18th consecutive year of pink illumination in Hyderabad"
  ],
  "editors_take": "Hyderabad's consistent display of pink landmarks sets it apart as a global leader in breast cancer awareness, solidifying its reputation through the Ushalakshmi Breast Cancer Foundation's annual campaign.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}