{
  "id": 11044938,
  "title": "Tennessee football keeping half-price concessions promotion for rest of season",
  "url": "https://urgent.news/2026/09/30/tennessee-football-keeping-half-price-concessions-promotion-for-rest",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-30T22:22:25.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/tennessee-football-keeping-half-price-222225891.html"
  },
  "original_language": "en",
  "account": "Tennessee football has decided to extend its half-priced early concessions promotion for the remainder of the season. Athletic Director Danny White announced the continuation of the promotion, which began as a clever way to encourage fans to arrive early before President Donald Trump's visit to Knoxville on September 26. The promotion, dubbed \"Happy Hour at Neyland Stadium,\" sees gates opening three hours before kickoff, with all concessions including alcohol being half-priced during the first hour.\n\nThe success of the promotion during the game against Texas, where fans faced traffic, large crowds, and heightened security due to the president's attendance, led to its permanent extension. Gates will again open three hours early for the remainder of the season, with the next games scheduled against Auburn on October 3, Alabama on October 17, Kentucky on November 7, and LSU on November 21.",
  "summary": "Tennessee football will continue to offer an early half-priced concessions promotion for the remainder of the 2026 season.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Yahoo Sports",
        "title": "Tennessee football keeping half-price concessions promotion for rest of season",
        "url": "https://urgent.news/2026/09/30/tennessee-football-keeping-half-price-concessions-promotion-for-rest-11044939",
        "published": "2026-09-30T22:22:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}