{
  "id": 11042082,
  "title": "How Arc’teryx Turned Climbing Gear Into a Luxury Status Symbol",
  "url": "https://urgent.news/2026/09/30/how-arcteryx-turned-climbing-gear-into-a-luxury-status-symbol",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-30T22:16:00.000Z",
  "source": {
    "name": "WSJ Markets",
    "slug": "wsj-markets",
    "url": "https://www.wsj.com/business/retail/how-arcteryx-turned-climbing-gear-into-a-luxury-status-symbol-e8bab768?mod=rss_markets_main"
  },
  "original_language": "en",
  "account": null,
  "summary": "The upscale mountaineering brand grew from $500 million to $2 billion in revenue by expanding beyond climbers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}