{
  "id": 11027467,
  "title": "Vaping was supposed to get people off smoking. Now e-cig users are switching to cigarettes to try to quit",
  "url": "https://urgent.news/2026/09/30/vaping-was-supposed-to-get-people-off-smoking-now-e-cig-users-are",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-30T20:12:42.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/09/30/why-are-vape-users-switching-to-cigarettes-to-try-to-quit-smoking/"
  },
  "original_language": "en",
  "account": "The use of e-cigarettes to help people quit smoking has hit a snag, with some individuals switching back to traditional cigarettes to kick the vaping habit, a concerning trend for public health experts. A survey conducted by Action on Smoking and Health (ASH) in New Zealand and the UK revealed that 14% of current smokers and 19% of former smokers, respectively, turned to smoking to quit vaping. This shift, while not indicative of a rise in smoking prevalence, is a result of misinformation that has fueled the belief that vaping is more dangerous than smoking. Public health figures argue that this misperception, perpetuated by overzealous health campaigns, has led to a dangerous misunderstanding, potentially putting the health of those addicted to nicotine at risk.",
  "summary": "“This is not just a trivial misunderstanding. It’s misinformation to the point of significant harm.”",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}