{
  "id": 11014950,
  "title": "Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann",
  "url": "https://urgent.news/2026/09/30/ubisoft-adopts-massive-entertainment-as-name-of-studio-group-led-by",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-30T19:20:00.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/gaming/news/ubisoft-massive-entertainment-christoph-hartmann-1236893830/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Games company Ubisoft has landed on a name for what it has been calling “Creative House 2,” led by general manager Christoph Hartmann, the former head of Amazon Games who recently joined the team. The group is being named Massive Entertainment, adopting the name of Ubisoft’s Sweden-based studio that has been part of the company […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}