{
  "id": 11000999,
  "title": "The Role Earned Media Plays in the New Age of AI Search",
  "url": "https://urgent.news/2026/09/30/the-role-earned-media-plays-in-the-new-age-of-ai-search",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-30T16:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/business-news/the-role-earned-media-plays-in-the-new-age-of-ai-search"
  },
  "original_language": "en",
  "account": null,
  "summary": "AI summarizes information, but it relies on trusted sources to find it. Earned media provides those sources, which is why it’s critical to brand visibility in the brave new world of AI search.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}