{
  "id": 11000391,
  "title": "A Negotiation Expert Says Founders Should Focus on This 1 Key Aspect of a Deal. It’s Not Money",
  "url": "https://urgent.news/2026/09/30/a-negotiation-expert-says-founders-should-focus-on-this-1-key-aspect",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-30T18:03:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ashley-couto/negotiation-expert-startup-founders-focus-deal-money/91412609"
  },
  "original_language": "en",
  "account": null,
  "summary": "Negotiation expert Kristen Prinz says the best deals start long before founders sit down at the table.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}