{
  "id": 10980960,
  "title": "New field-level seats are coming to Rice-Eccles Stadium. Here’s all the details",
  "url": "https://urgent.news/2026/09/30/new-field-level-seats-are-coming-to-rice-eccles-stadium-heres-all-the",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-30T16:06:40.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/field-level-seats-coming-rice-160640692.html"
  },
  "original_language": "en",
  "account": "The University of Utah has announced the addition of premium seating in the north end zone of Rice-Eccles Stadium, to be installed for the 2026 football season. This new feature, sponsored by ALKEME Insurance, will offer fans a field-level game day experience. The seats will be sold as a two-game package for Utah's final two home games: November 7 against BYU and November 27 against West Virginia. A soft launch will take place during the team's game against Houston on October 24. The 42 seats will be sectioned into four-seat boxes and one box with six seats, located along the north end zone wall at field level. Each premium seat will include a leather chair, individual TV screens for game coverage, and all-inclusive food and beverage service. ALKEME Insurance is the primary sponsor of this new seating arrangement, which was previously announced as the team's helmet equipment sponsor. Interested fans can pre-purchase the field boxes by placing a $500 deposit or contacting the sales team.",
  "summary": "The new premium-level experience will debut in the back half of the Utes’ home schedule.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}