{
  "id": 10971016,
  "title": "When does Prime Big Deal Days start? Key dates, times, and details for October Prime Day shopping.",
  "url": "https://urgent.news/2026/09/30/when-does-prime-big-deal-days-start-key-dates-times-and-details-for",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-30T15:12:37.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/when-does-october-prime-day-start"
  },
  "original_language": "en",
  "account": "Amazon's Prime Big Deal Days sale kicks off on Tuesday, October 6, at 3:01 a.m. ET (12:01 a.m. PT). This exclusive event, which occurs between the summer and Black Friday Prime Day sales, is back for its fifth year in a row. The two-day shopping period runs until 3:01 a.m. ET on October 8 (11:59 p.m. PT on October 7), though some deals might remain available for days afterward. Prime Big Deal Days is a perfect opportunity for early Black Friday shoppers to snag discounted items from Amazon, including Apple products, TVs, noise-cancelling headphones, and Amazon's own devices like Echos and Fire tablets. To make the most of the sale, consider using price-tracker tools like camelcamelcamel to stay informed about the best deals in every category.",
  "summary": "Here's the exact time that Prime Big Deal Days starts in October, plus other key details of the Prime Day event.",
  "key_points": [
    "Prime Big Deal Days begins on October 6 at 3:01 a.m. ET",
    "Sale runs until 3:01 a.m. ET on October 8",
    "Deals include Apple products, TVs, noise-cancelling headphones"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "An early Prime Day Kindle deal has finally dropped — save $90 on the Kindle Colorsoft Kids",
        "url": "https://urgent.news/2026/09/30/an-early-prime-day-kindle-deal-has-finally-dropped-save-90-on-the",
        "published": "2026-09-30T10:08:14.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Early Prime Day deal drops Samsung 27-inch 4K ViewFinity S7 monitor by 32%",
        "url": "https://urgent.news/2026/09/30/early-prime-day-deal-drops-samsung-27-inch-4k-viewfinity-s7-monitor",
        "published": "2026-09-30T15:19:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}