{
  "id": 10970349,
  "title": "NFL cut ticket prices to fill Tottenham Hotspur Stadium",
  "url": "https://urgent.news/2026/09/30/nfl-cut-ticket-prices-to-fill-tottenham-hotspur-stadium",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-30T14:56:10.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/nfl-cut-ticket-prices-to-fill-tottenham-hotspur-stadium/"
  },
  "original_language": "en",
  "account": "The NFL has reduced ticket prices for Sunday's game between the Indianapolis Colts and Washington Commanders at the Tottenham Hotspur Stadium. The fixture, the first of three in London this October, has seen high-end category seats priced down to under £80 each. This move was made due to concerns that the match could see attendance below 60,000, a notable drop if the NFL were to make its first visit to the north London venue with a retractable pitch for the sport. London matches traditionally draw large crowds, with the NFL hosting three games in the capital this year, marking their 43rd, 44th and 45th games at the M25. Following Sunday's match, the Philadelphia Eagles will face the Jacksonville Jaguars at Tottenham Hotspur Stadium, with the Jaguars owned by Fulham's Shahid Khan. The NFL's three London matches in October could generate £90 million in additional spend, with the majority of attendees traveling from outside the capital and spending an average of £450 each. American Express noted that the trio of matches could become a significant event in the UK sporting calendar. However, Ticket-Compare.com analyst Alex Bird suggested that the Colts–Commanders game is less prestigious and cheaper due to lower demand, noting that the NFL had priced this match lower initially, which may have been unrealistic. Despite the lower ticket prices, London NFL fans are still eager to attend these games, though this particular match may not be as highly anticipated as the others. The NFL has not yet commented on the pricing changes.",
  "summary": "The NFL has cut ticket prices for this weekend’s fixture between the Indianapolis Colts and Washington Commanders in a bid to fill the Tottenham Hotspur Stadium. Some high-end category seats at Sunday’s game – the first of three across London in October – have been reduced to less than £80 each. It follows concerns that [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}