{
  "id": 10970027,
  "title": "The Algorithm Stopped Working. Smart Brands Are Building Discovery It Can’t Take Away",
  "url": "https://urgent.news/2026/09/30/the-algorithm-stopped-working-smart-brands-are-building-discovery-it",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-30T14:43:07.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/amy-zwagerman/the-algorithm-stopped-working-smart-brands-are-building-discovery-it-cant-take-away/91412073"
  },
  "original_language": "en",
  "account": null,
  "summary": "Feeds are losing audience. Search is losing transparency. Neither is coming back.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}