{
  "id": 10970026,
  "title": "How to Stand Out in a Crowded Market",
  "url": "https://urgent.news/2026/09/30/how-to-stand-out-in-a-crowded-market",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-30T14:47:47.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/inc-video/how-to-stand-out-in-a-crowded-market/91411612"
  },
  "original_language": "en",
  "account": null,
  "summary": "Holly Thaggard founded Supergoop to provide child-friendly sunscreen pumps in Texas public schools. It transformed the sunscreen market and opened up a new category in health and beauty. Now she’s shaking up the crowded bottled water category with her new company, WaterOuai.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}