{
  "id": 10965801,
  "title": "How Sweetgreen’s Gen Z focus is paying off",
  "url": "https://urgent.news/2026/09/30/how-sweetgreens-gen-z-focus-is-paying-off",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-30T14:39:00.000Z",
  "source": {
    "name": "Restaurant Dive",
    "slug": "restaurant-dive",
    "url": "https://www.restaurantdive.com/news/sweetgreen-wraps-driving-sales-genz-engagement-traffic/831517/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The chain pushed its wraps on social media to capture young consumers’ attention. Now, one out of five transactions including a wrap and repeat visits remain strong.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}