{
  "id": 10962507,
  "title": "Scarlett Johansson’s Skincare Brand Is Shutting Down. Experts Point to 1 Celebrity-Brand Pitfall",
  "url": "https://urgent.news/2026/09/30/scarlett-johanssons-skincare-brand-is-shutting-down-experts-point-to",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-30T13:51:45.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/victoria-salves/scarlett-johansson-skincare-brand-shutting-down-experts-point-1-celebrity-brand-pitfall/91412298"
  },
  "original_language": "en",
  "account": null,
  "summary": "Four years after its launch, the actress’s clean skincare company is winding down its operations.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}