{
  "id": 10952446,
  "title": "Apple's new CEO wants to move faster, cut jobs, and squeeze more out of services",
  "url": "https://urgent.news/2026/09/30/apples-new-ceo-wants-to-move-faster-cut-jobs-and-squeeze-more-out-of",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-30T13:34:00.000Z",
  "source": {
    "name": "TechSpot",
    "slug": "techspot",
    "url": "https://www.techspot.com/news/114038-apple-new-ceo-wants-move-faster-cut-jobs.html"
  },
  "original_language": "en",
  "account": "John Ternus, Apple's new CEO since September, is set to implement changes to reshape the company. Bloomberg reports that Ternus plans to trim headcount, extract more revenue from services, and alter the traditional hardware release cycle. Apple may adopt a more frequent product release schedule, moving away from the typical spring and fall cycles. This shift could take years to implement, but Ternus aims to accelerate communication between engineers and executives by reducing middle management positions. Some engineering program managers have been given a few weeks to find new roles within the company or face termination by the end of the year. Affected programs include the Vision Pro headset, Siri, and AI-related software. Apple initially considered replacing 5,000 AppleCare customer service employees with AI but ultimately decided against it. Despite a busy product roadmap for the coming year, Ternus aims to extract additional revenue from services like iCloud, Apple TV Plus, and other subscriptions. The sector has been a significant growth driver for Apple, but the ongoing memory shortages and competition from tech giants like Microsoft, Meta, and Google may necessitate new revenue sources to avoid making core products too expensive.",
  "summary": "Sources have informed Bloomberg that Apple might shift to a more aggressive hardware release schedule under its new head. John Ternus aims to reshape the Cupertino giant into a leaner company to navigate ongoing memory shortages and compete in the AI space with companies like Microsoft, Meta, and Google. Read Entire Article",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}