{
  "id": 10923692,
  "title": "Generative AI is over, in case that wasn’t clear",
  "url": "https://urgent.news/2026/09/30/generative-ai-is-over-in-case-that-wasnt-clear",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-30T10:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91614312/generative-ai-is-over-in-case-that-wasnt-clear"
  },
  "original_language": "en",
  "account": "Generative AI is over, according to the author. The author, Joe Procopio, has been advocating against the overuse of generative AI for years, despite it not being anti-AI. The author argues that generative AI is not a replacement for human ingenuity and that data enrichment is crucial for a company's competitive edge. The author believes that we are entering an age of AI brevity, where less is more. The author's advice is to focus on critical, actionable information and to resist the urge to create lengthy reports filled with AI-generated content.",
  "summary": "Man, I’ve been waiting to write this one for a while. Generative AI is over. Wait, what? No, not really. I like to get histrionic when I spit out these little proclamations that will be more concrete anywhere from three to nine months from now. Because I want you to have that sentence etched into your brain as you plan out what exactly it is you say you do here over the next three to nine months.…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}