{
  "id": 10918734,
  "title": "A ‘freaked out’ US food industry is hitting back at Maga – with social media influencers",
  "url": "https://urgent.news/2026/09/30/a-freaked-out-us-food-industry-is-hitting-back-at-maga-with-social",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-09-30T10:00:24.000Z",
  "source": {
    "name": "Guardian Health",
    "slug": "guardian-health",
    "url": "https://www.theguardian.com/business/2026/sep/30/us-food-industry-maga-social-media-influencers"
  },
  "original_language": "en",
  "account": "The US food industry is reportedly mounting a counteroffensive against the populist \"Make America Healthy Again\" movement spearheaded by Robert F. Kennedy Jr., according to an investigation by the Guardian and Documented. The investigation reveals that major food and agriculture corporations are investing in a strategy that involves paying social media influencers to challenge certain aspects of Kennedy's platform.\n\nKennedy, who is set to become the Secretary of Health and Human Services, has been advocating for a radical overhaul of the nation's dietary guidelines and agricultural practices. He claims that chronic illnesses are primarily caused by processed foods, food dyes, exposure to certain chemicals, and poor farming methods. Kennedy also holds controversial views on vaccines, falsely claiming they are dangerous.\n\nThe \"Maha\" (Make America Healthy Again) movement combines longstanding concerns about food and farm safety with a host of conspiracy theories spanning medicine to milk production. A \"Maha Summit\" is scheduled to take place in Washington this week, drawing high-profile attendees such as JD Vance and several members of Trump's cabinet.\n\nThe food industry's response to Kennedy's agenda suggests they fear the potential impact on their bottom line. However, the specifics of the industry's strategy and the extent of its financial investment remain undisclosed in the provided report.",
  "summary": "Cross-partisan support in Washington on issues like pesticides and food additives pose a threat to the industry’s bottom line Some of the biggest food and agriculture corporations in the US are funding a campaign that pays social media influencers to combat elements of Robert F Kennedy Jr’s Make America Healthy Again platform, according to an investigation by the Guardian and Documented, an…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Guardian Business",
        "title": "A ‘freaked out’ US food industry is hitting back at Maga – with social media influencers",
        "url": "https://urgent.news/2026/09/30/a-freaked-out-us-food-industry-is-hitting-back-at-maga-with-social-10925470",
        "published": "2026-09-30T10:00:24.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}