{
  "id": 10917225,
  "title": "Choose Milk Campaign Launches National Essay Competition to Educate Pupils",
  "url": "https://urgent.news/2026/09/30/choose-milk-campaign-launches-national-essay-competition-to-educate",
  "topic": "world",
  "section": "World",
  "published": "2026-09-30T08:55:00.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/09/30/choose-milk-campaign-launches-national-essay-competition-to-educate-pupils-2/"
  },
  "original_language": "en",
  "account": "The Choose Milk Campaign, a nationwide effort to enhance consumer understanding of milk and dairy products, has introduced an essay competition for primary school students in Enugu, Kaduna, Lagos, Rivers, Oyo, and the Federal Capital Territory. This inaugural edition invites pupils from primary four to six, aged between nine and eleven, to participate from September 15 to October 31. The initiative seeks to educate children on the significance of comprehending milk, making informed dairy choices, and disseminating this knowledge within their circles. Lars Jensen, Senior Project Manager of the Danish Dairy Board, unveiled the competition, emphasizing its aim to improve children's and parents' knowledge of the distinctions between milk and creamers, as well as milk's role in children's nutrition. Jensen explained that children are not just consumers; they also significantly influence family decisions. The competition encourages pupils to write a short letter to their school's headmaster or headmistress, addressing the topic, \"How Students in My School Can Differentiate Between Milk and Creamers.\" This letter should include the student's name, gender, age, class, school name, and location. Submissions should be made via https://choosemilk.com.ng/essaycompetition/. The organizers anticipate expanding the competition to more states as the three-year campaign unfolds. This initiative is part of the broader Choose Milk Campaign, a collaborative effort between the Danish Dairy Board, the European Union, and the federal government, aimed at promoting informed dairy choices among Nigerian households through consumer education and heightened awareness of milk's nutritional benefits and differences from creamers.",
  "summary": "The Choose Milk Campaign, a national initiative focused on strengthening consumer education and awareness about milk and dairy products, has announced an essay competition for primary school pupils across Enugu,",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "This Day",
        "title": "Choose Milk Campaign Launches National Essay Competition to Educate Pupils",
        "url": "https://urgent.news/2026/09/29/choose-milk-campaign-launches-national-essay-competition-to-educate",
        "published": "2026-09-29T23:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}