{
  "id": 10901633,
  "title": "This Bedding Brand Hit $100 Million in 9 Months. Now Its Founders Are Chasing $1 Billion",
  "url": "https://urgent.news/2026/09/30/this-bedding-brand-hit-100-million-in-9-months-now-its-founders-are",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-30T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/annabel-burba/mellow-sleep-100-million-in-9-months-chasing-1-billion/91407702"
  },
  "original_language": "en",
  "account": null,
  "summary": "Chad Keller and Jay Yue break down their self-funded, profitable company Mellow Sleep’s growth.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}