{
  "id": 10901266,
  "title": "Hispanic Democrats tap creators for voter outreach",
  "url": "https://urgent.news/2026/09/30/hispanic-democrats-tap-creators-for-voter-outreach",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-30T08:56:55.000Z",
  "source": {
    "name": "Semafor",
    "slug": "semafor",
    "url": "https://www.semafor.com/article/09/30/2026/hispanic-democrats-tap-creators-for-voter-outreach"
  },
  "original_language": "en",
  "account": "The Congressional Hispanic Caucus's political arm, BOLD PAC, is launching a voter outreach initiative called \"RUIDO\" ahead of the midterms, according to a report by Semafor. The program will utilize social media influencers to engage Latino communities in five key states where Democrats aim to gain a significant advantage in the House of Representatives. CHC BOLD PAC Chairwoman Linda Sánchez stated that the campaign aims to amplify the voices of Latino voters, making their perspectives impossible to ignore during the November election.\n\nThe \"Así se Dice\" campaign, a component of BOLD PAC's RUIDO initiative, will feature 14 Latino creators who will receive briefings on issues crucial to Latino voters. These creators will have the opportunity to share the messaging with their own audiences, though they will not be compensated for their content, a point of contention in the current political landscape. The RUIDO \"Vota Tour\" will consist of events in competitive districts across Colorado, New Mexico, Florida, Texas, and Arizona, with the primary goal of increasing voter turnout among Latino communities.\n\nDespite Hispanic voters shifting towards a more conservative stance in 2024, Democrats remain optimistic that improved outreach efforts and the impact of inflation will re-engage this demographic and restore their support.",
  "summary": "Latino creators will receive briefings from BOLD PAC on issues important to Latino voters with the option of rebroadcasting the messaging to their audiences.",
  "key_points": [
    "BOLD PAC launches RUIDO voter outreach initiative.",
    "14 Latino creators will engage audiences in five key states.",
    "RUIDO Vota Tour aims to boost Latino voter turnout in November."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}