{
  "id": 10892766,
  "title": "First ‘Select by Hilton’ hotel to open in Southeast Asia’s second-most visited country",
  "url": "https://urgent.news/2026/09/30/first-select-by-hilton-hotel-to-open-in-southeast-asias-second-most",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-30T07:47:29.000Z",
  "source": {
    "name": "VnExpress Business",
    "slug": "vnexpress-business",
    "url": "https://e.vnexpress.net/news/business/companies/first-select-by-hilton-hotel-to-open-in-southeast-asia-s-second-most-visited-country-5126568.html"
  },
  "original_language": "en",
  "account": "The first YOTEL hotel under Hilton's \"Select by Hilton\" brand will soon open in Bangkok, Thailand, marking a significant addition to the Southeast Asian tourism landscape. YOTEL Bangkok Sukhumvit will be the brand's 24th hotel worldwide, and the fourth in Asia. This will also be the first YOTEL in Asia to be part of Hilton's Select program, offering guests access to Hilton Honors loyalty benefits.\n\nThe innovative hotel will feature a range of cutting-edge amenities, including self-service check-in stations, smart beds that transform into sofas with a touch, and guest-service robots that deliver items to rooms. Additionally, a 300-meter skywalk will seamlessly connect the hotel to Bangkok's BTS transit network, providing easy access for guests.\n\nYOTEL Bangkok Sukhumvit will be situated in Cloud 11, a rapidly growing economic hub in Thailand that attracts a diverse mix of travelers. This includes business professionals, digital nomads, and leisure-seekers looking to combine work, relaxation, and a strong digital connectivity. The hotel's location in the heart of Thailand's creative economy and investment landscape positions it perfectly for the city's expanding tourism market.\n\nWith 32.9 million tourists visiting Thailand last year, the country ranks as the second most visited destination in Southeast Asia, trailing only Malaysia (42.2 million). This makes Bangkok and Cloud 11 an ideal location for YOTEL's first venture in Asia, highlighting the city's growing prominence as both a tourism hotspot and a business hub.",
  "summary": "U.K.-based brand YOTEL will open its first 250-room hotel as part of the “Select by Hilton” collection in Bangkok next month, marking the brand’s entry into Thailand.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "VnExpress Business",
        "title": "Vingroup of Southeast Asia's richest man enters oil industry with new company",
        "url": "https://urgent.news/2026/09/29/vingroup-of-southeast-asias-richest-man-enters-oil-industry-with-new",
        "published": "2026-09-29T09:41:38.000Z"
      },
      {
        "outlet": "BIS Central Bank Speeches",
        "title": "Good practices of green finance in Southeast Asia",
        "url": "https://urgent.news/2026/09/30/good-practices-of-green-finance-in-southeast-asia",
        "published": "2026-09-30T00:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}