{
  "id": 10882117,
  "title": "Autohersteller: Neues Margenziel bis 2028: So will BMW aus der Krise kommen",
  "url": "https://urgent.news/2026/09/30/autohersteller-neues-margenziel-bis-2028-so-will-bmw-aus-der-krise",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-30T06:40:28.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/industrie/autohersteller-neues-margenziel-bis-2028-so-will-bmw-aus-der-krise-kommen/100258539.html"
  },
  "original_language": "de",
  "account": "German car maker BMW has revised its strategy and set new targets for the coming years. During the ongoing capital market day, BMW's CEO Milan Nedeljkovic and CFO Walter Mertl presented the company's direction to analysts and investors. Milan Nedeljkovic conveyed a pragmatic image of the business, stating that BMW must adapt to a more volatile and structurally demanding automotive market, according to Bernstein analyst Stephen Reitman. The company aims to maintain an EBIT margin in the automotive segment between eight and ten percent, but given the current challenging situation of the group and the entire automotive industry, it will take some time to achieve this target. BMW has set a revenue target of three to five percent by 2028, which it currently falls short of. For the coming year, the automaker is expecting a margin of one to three percent in the automotive business. The free cash flow is also expected to recover in stages, reaching at least five billion euros by next year and more than seven billion at the beginning of the next decade. BMW plans to streamline its product portfolio and reduce development times and procurement costs. The company intends to focus on partnerships and collaborations, especially when this guarantees a faster market entry than through self-development. Growth is expected to come from a segment that BMW has not yet captured. In the US, BMW plans to launch a model above the luxury SUV X7. In the high-priced segment, the premium manufacturer wants to achieve high margins in the future through the new Alpina brand, as well as through its existing tuning subsidiary M and the luxury brand Rolls-Royce. BMW is also looking for ways out of the crisis in China, where the company suffered mainly from the collapse of the combustion engine market. With electric cars, the manufacturer faced structural problems due to its limited offering. The iX3 electric SUV of a \"new class\" is expected to change this, coming to the Chinese market in the coming months.",
  "summary": "Laut einem Analystenbericht setzt der neue BMW-Chef Nedeljkovic auf eine stärkere Lokalisierung und weniger Modelle. Bei der Rendite setzt sich der Konzern ein neues Zwischenziel.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}