{
  "id": 10874062,
  "title": "Coforge Details Shift To Agentic Travel And Modern Airline Retailing",
  "url": "https://urgent.news/2026/09/30/coforge-details-shift-to-agentic-travel-and-modern-airline-retailing",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-30T05:34:05.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/business/coforge-details-shift-to-agentic-travel-and-modern-airline-retailing"
  },
  "original_language": "en",
  "account": "Mumbai, September 30, 2026 - Coforge Limited has unveiled a significant transformation in the travel industry, moving towards Modern Airline Retailing (MAR) and agentic travel. This shift aims to redefine how airlines connect with travelers, distribute content, operate, and generate revenue, according to the company.\n\nThe company attributes this change to the expectations of younger generations of travelers, who seek personalized experiences and prefer interacting through AI-powered interfaces. While artificial intelligence already plays a role, Coforge anticipates the next wave of transformation will involve connected systems of intelligence that coordinate decisions across pricing, promotions, inventory, customer service, and operations.\n\nCoforge also announced the appointment of Akhil Gupta as Chairperson, with a five-year term commencing September 29.\n\nIn a statement, Erika Moore, Chief Officer of Strategy & Growth in Travel, Transportation, and Hospitality at Coforge, emphasized that the future of travel will be characterized by intelligent experiences, not isolated transactions. Moore highlighted the accelerated progress of AI, which is hastening the industry's transition towards a world where travelers articulate their intentions, and AI-driven systems create, optimize, and manage outcomes throughout the entire journey.\n\nCoforge's Aeronova.AI platform supports travel companies in executing their offers and orders. By employing agentic AI and orchestrated agents, Aeronova.AI streamlines business transformation, aligns teams, reduces risks, and manages the coexistence of legacy and modern retailing platforms. This foundation enables AI-driven decision-making on a large scale.",
  "summary": "Mumbai: Coforge Limited on Monday, September 30, 2026, announced a fundamental shift in the travel industry towards Modern Airline Retailing (MAR) and agentic travel. This transformation is expected to reshape how airlines engage travellers, distribute content, manage operations, and drive revenue growth, the company said. Driving the Shift The company stated that the shift is driven by new…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}