{
  "id": 10858131,
  "title": "Digger Ad Trolls Bad Reviews for New Tom Cruise Film: ‘F*** Those People!’",
  "url": "https://urgent.news/2026/09/30/digger-ad-trolls-bad-reviews-for-new-tom-cruise-film-f-those-people",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-30T04:34:23.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/digger-ad-trolls-bad-reviews-for-new-tom-cruise-film-f-those-people"
  },
  "original_language": "en",
  "account": "Warner Bros. unveiled a social media advertisement for Tom Cruise and director Alejandro G. Iñárritu's upcoming film Digger shortly after the review embargo expired. The film, set to premiere on October 2, has received polarized reviews, with a \"rotten\" rating of 52% on Rotten Tomatoes and a 44 score on Metacritic. Entertainment Weekly notes that the ad quotes a user @thejonathansim, who said, \"Digger is an ambitious film sure to polarize audiences.\" The ad then flashes clips from the movie, with Cruise's character Digger Rockwell declaring, \"You know what? F*** those people!\"\n\nThe ad juxtaposes phrases from diverse reactions to the film, such as \"unpleasant\" and \"masterpiece,\" \"baffling\" and \"brilliant,\" and \"insufferable\" and \"magnificent.\" IGN's Michael Calabro gave Digger a \"6 out of 10 okay\" score, praising its satire, performances, and humor, but suggesting it's not a must-watch. The film, described as \"a comedy of catastrophic proportions,\" features Cruise as an oil tycoon whose drilling activities cause a global catastrophe.",
  "summary": "Warner Bros. has posted a social media ad highlighting the deeply divided critical response to Tom Cruise and director Alejandro G. Iñárritu’s new film Digger just hours after the review embargo was lifted.",
  "key_points": [
    "Ad trolls bad reviews with \"F those people!\"",
    "Film set to premiere on October 2 with mixed ratings",
    "Cruise's character declares \"F those people!\" in clips"
  ],
  "editors_take": "The ad's provocative tone and selective quotes suggest Warner Bros. is embracing the film's polarizing nature and attempting to turn criticism into a marketing asset, rather than addressing concerns.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}