{
  "id": 10856683,
  "title": "e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks",
  "url": "https://urgent.news/2026/09/30/e-l-f-cosmetics-conjures-up-the-e-l-f-ing-magical-sisters-a-spooky",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-30T04:03:01.000Z",
  "source": {
    "name": "Financial Post",
    "slug": "financial-post",
    "url": "https://financialpost.com/pmn/business-wire-news-releases-pmn/e-l-f-cosmetics-conjures-up-the-e-l-f-ing-magical-sisters-a-spooky-season-campaign-highlighting-soft-glam-cream-blush-bronzer-sticks"
  },
  "original_language": "en",
  "account": null,
  "summary": "e.l.f. Made production bringing the e.l.f. twist on products so good, it must be magic OAKLAND, Calif. — e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), has brewed up the entertainment-led brand awareness campaign “The e.l.f.ing Magical Sisters,” casting a spotlight on e.l.f. Cosmetics’ Soft Glam Cream Blush & Bronzer Sticks. This spellbinding […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}