{
  "id": 10851642,
  "title": "Spur takes aim at Famous Brands with new Doppio formats",
  "url": "https://urgent.news/2026/09/30/spur-takes-aim-at-famous-brands-with-new-doppio-formats-10851642",
  "topic": "world",
  "section": "World",
  "published": "2026-09-30T03:56:59.000Z",
  "source": {
    "name": "The Citizen",
    "slug": "the-citizen",
    "url": "https://www.citizen.co.za/business/spur-takes-aim-at-famous-brands-with-new-doppio-formats/"
  },
  "original_language": "en",
  "account": "Spur Corporation, a major player in the food and beverage industry, has launched a new line of stores called Doppio in an attempt to compete with established coffee chains like Famous Brands' Mugg & Bean. The Doppio Zero brand, which makes up the bulk of Spur's specialty brands unit, has been the driving force behind this new venture. Over the past year, Doppio has introduced several new formats, including Doppio Caffè, Doppio Bistrot, and Doppio Roam, bringing the total number of Doppio stores to 38.\n\nDoppio Caffè has been successfully introduced in locations with a captive market, such as hospitals, office parks, and hotels. The Caffè format offers a tweaked version of the traditional coffee shop experience, with grab-and-go items for hospitals and a beautiful restaurant with a deck for hotels. The Doppio Caffè in the Protea Hotel Sea Point, for example, replaced some of the space formerly occupied by the hotel's Spur outlet and now features a delightful evening venue with cocktails.\n\nDoppio Bistrot, located in the new Nine Yards development in Rosebank, has gained significant attention and even includes a private dining area. This store is owned by Spur and operates alongside other Doppio outlets in the area, such as the original store in Greenside and Rosebank. It is believed that Doppio Bistrot may eventually be franchised in the future.\n\nDoppio Roam is Spur's latest innovation, a \"new food-on-the-move or grab-and-go concept.\" The first Doppio Roam store opened in August at Irene Village Mall in Centurion, offering coffee, baked items, healthy meals, and retail products. This format is owned by an existing Doppio franchisee and is intended to be a satellite store for franchisees who own Doppio Zero stores. Doppio Roam represents an opportunity for smaller investors, with a low entry cost of R1.3 million to R1.8 million. The concept can be scaled to fit various spaces, from a simple counter serving coffee to a larger establishment with seating for up to 120m².\n\nDoppio Roam is Spur's direct competition to Mugg & Bean, another coffee chain owned by Famous Brands. Mugg & Bean has seen a surge in popularity in recent years, with Famous Brands currently operating 301 stores. However, Doppio Roam is much smaller, with only about 8% of Mugg & Bean's size. Despite this, Spur sees tremendous potential in the grab-and-go coffee market and believes that this format will be popular with investors looking to enter the industry with a smaller investment.",
  "summary": "Puts the group up against two traditional strongholds for its opposition ...",
  "key_points": [
    "Spur launches Doppio stores to compete with Famous Brands' Mugg & Bean.",
    "Doppio Zero brand drives new Doppio formats like Doppio Caffè, Bistrot, and Roam.",
    "Doppio Roam targets grab-and-go coffee market with low investment cost."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Moneyweb",
        "title": "Spur takes aim at Famous Brands with new Doppio formats",
        "url": "https://urgent.news/2026/09/30/spur-takes-aim-at-famous-brands-with-new-doppio-formats",
        "published": "2026-09-30T02:04:36.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}