{
  "id": 10849556,
  "title": "I'm Donut, the viral Japanese bakery chain, opening first Singapore outlet",
  "url": "https://urgent.news/2026/09/30/im-donut-the-viral-japanese-bakery-chain-opening-first-singapore",
  "topic": "world",
  "section": "World",
  "published": "2026-09-30T03:36:58.000Z",
  "source": {
    "name": "Channel News Asia",
    "slug": "channel-news-asia",
    "url": "https://www.channelnewsasia.com/dining/im-donut-singapore-outlet-opening-6420231"
  },
  "original_language": "en",
  "account": "Japanese bakery chain I m Donut is set to launch its first outlet in Singapore, the company announced via social media on Monday. The brand, known for its pillowy doughnuts, revealed a hoarding image with the caption \"2026 – Coming Soon\", hinting at an early 2026 opening. I m Donut Singapore's official account was also launched on the same day. Established in Japan in 2022, I m Donut is renowned for its unique doughnuts made with a special brioche dough. This dough, a blend of various wheat types and pumpkin, is fermented slowly at low temperatures before being quickly fried at high heat, resulting in a chewy and elastic texture. Popular flavors include the original doughnut with brown sugar sprinkles, the matcha doughnut, and the custard doughnut. This announcement follows I m Donut's grand opening in Malaysia on September 12, which also marked the company's first outlet in Southeast Asia. The Malaysian store, located at The Exchange TRX in Kuala Lumpur, uses a special dough recipe featuring banana. Additional exclusive flavors at the Malaysian location include banana fritter caramel, Milo, and pandan.",
  "summary": "The bakery chain is famous for its pillowy doughnuts.",
  "key_points": [
    "I'm Donut to open first Singapore outlet in 2026",
    "Doughnuts made with special brioche dough recipe",
    "Malaysian store opened September 12, 2023"
  ],
  "editors_take": "I m Donut's expansion into Singapore marks a step in the company's growth in Southeast Asia, following its recent entry into Malaysia, and introduces its unique doughnuts to a new market.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "CNA - Singapore",
        "title": "I'm Donut, the viral Japanese bakery chain, opening first Singapore outlet",
        "url": "https://urgent.news/2026/09/30/im-donut-the-viral-japanese-bakery-chain-opening-first-singapore-10852832",
        "published": "2026-09-30T03:36:58.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}