{
  "id": 10844229,
  "title": "Hooxi Partners seeks to turn emissions cuts into revenue",
  "url": "https://urgent.news/2026/09/30/hooxi-partners-seeks-to-turn-emissions-cuts-into-revenue-10844229",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-30T03:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260930/hooxi-partners-seeks-to-turn-emissions-cuts-into-revenue"
  },
  "original_language": "en",
  "account": "Hooxi Partners, a climate fintech firm, is working to transform emissions reductions into revenue. Converting greenhouse gas reductions into revenue requires companies to first measure and verify the cuts, then have them recognized as carbon credits. However, this process can be challenging for smaller firms with limited staff and resources. Founded in 2021, Hooxi Partners aims to bridge this gap. The company's CEO, Lee Haeng-youl, recognized an opportunity in the ESG market, noting that environmental benefits were hard to measure and that businesses lacked avenues to monetize them. Lee believed that accurate emissions data could serve as the foundation for tradable carbon credits. He emphasized that for carbon reduction to be sustainable, those implementing the cuts must receive an economic incentive. The company's motto, \"We make money from carbon credits,\" reflects this belief. Since its inception, Lee has been focused on reshaping the way businesses perceive emissions reductions as a lucrative opportunity.",
  "summary": "Cutting greenhouse gas emissions does not automatically generate revenue. Companies must first measure and verify the reductions, then have them recognized as carbon credits before they can sell them. For smaller businesses with limited staff and capital, navigating those steps can be difficult. Hooxi Partners, a climate fintech company, was founded to help close that gap. Before establishing it…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Hooxi Partners seeks to turn emissions cuts into revenue",
        "url": "https://urgent.news/2026/09/30/hooxi-partners-seeks-to-turn-emissions-cuts-into-revenue",
        "published": "2026-09-30T03:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}