{
  "id": 10834906,
  "title": "Ecommerce cos gear up for festive sales; Vertex Ventures’ new bets",
  "url": "https://urgent.news/2026/09/30/ecommerce-cos-gear-up-for-festive-sales-vertex-ventures-new-bets",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-30T02:10:52.000Z",
  "source": {
    "name": "Economic Times Tech",
    "slug": "economic-times-tech",
    "url": "https://economictimes.indiatimes.com/tech/newsletters/morning-dispatch/ecommerce-cos-gear-up-for-festive-sales-vertex-ventures-new-bets/articleshow/134577239.cms"
  },
  "original_language": "en",
  "account": "Ecommerce giants Amazon and Flipkart are expanding their supply chains to prepare for the upcoming festive sales. To do this, they are increasing their warehousing, adding more delivery hubs, implementing faster delivery options, and expanding into tier-II and tier-III cities. Flipkart has added 14 million cubic feet of warehousing space, raising storage capacity by 50%. They have also introduced over 900 last-mile delivery hubs and now operate more than 8,200 facilities, including for the first time in Leh and Kargil during the Big Billion Days. Amazon is launching 20 new fulfilment centres and other logistics units in several cities, including Raipur, Ranchi, Hassan, Meerut, and Varanasi, along with six new sort centres and 150 new last-mile delivery stations. Both companies are expected to hire over 410,000 temporary workers, with Flipkart aiming for about 30,000 more than the previous year. Meanwhile, Vertex Ventures is in discussions to invest in RapidCanvas and Supernova, two startups focusing on AI to reduce service costs. RapidCanvas automates enterprise data work, while Supernova offers AI-based language practice without live tutors. RapidCanvas is set to receive about $20 million at a $120 million post-money valuation, while Supernova is negotiating a $15-20 million investment alongside Verlinvest at a $100 million post-money valuation. The proposed investments reflect a broader shift towards AI investments among venture capital firms globally.",
  "summary": "Happy Wednesday! Ahead of the festive sales, ecommerce giants are building out their supply chains. This and more in today’s ETtech Morning Dispatch.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}