{
  "id": 10782521,
  "title": "Tom Cruise’s ‘Digger’ Embraces Divisive Reactions in New Ad: ‘Decide for Yourself’",
  "url": "https://urgent.news/2026/09/29/tom-cruises-digger-embraces-divisive-reactions-in-new-ad-decide-for",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-29T21:13:26.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/creative-content/movies/digger-embraces-divisive-reactions-ad-video/"
  },
  "original_language": "en",
  "account": "Tom Cruise's highly anticipated film \"Digger,\" directed by Alejandro G. Iñárritu, has generated mixed reactions since its release. Currently, the movie holds a 54% approval rating on Rotten Tomatoes, with 89 reviews. To gauge audience opinions, Warner Bros. released an ad showcasing social media comments from early viewers, both positive and negative. The ad, posted on X, juxtaposes various quotes from users, alternating between positive and negative sentiments. Positive remarks include phrases like \"Masterpiece,\" \"Brilliant,\" \"Excellent,\" and \"Magnificent,\" while the negative quotes are words such as \"Unpleasant,\" \"Baffling,\" \"Very Goofy,\" and \"Insufferable.\" The ad emphasizes the duality of the film's reception by stating, \"Same film, different truth.\" As the release date approaches, audiences are invited to form their own opinion on the film's success. \"Digger,\" a climate satire penned by Iñárritu, Alexander Dinelaris, Nicolás Giacobone, and Sabina Berman, marks Tom Cruise's return to non-action roles after a string of blockbuster hits. Despite receiving three Oscar nominations and an honorary Academy Award in 2025, Cruise has yet to win a competitive statue. The film's ambitious style and controversial content have left critics and fans divided, and it remains to be seen whether the mixed reactions will ultimately be favorable.",
  "summary": "The teaser highlights critiques calling it \"magnificent\" and \"insufferable\" The post Tom Cruise’s ‘Digger’ Embraces Divisive Reactions in New Ad: ‘Decide for Yourself’ appeared first on TheWrap .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Variety",
        "title": "‘Digger’ Confronts Negative Buzz: New Ad Tells Moviegoers to ‘Decide for Yourself’ After Tom Cruise Movie Called ‘Unpleasant’ and ‘Baffling’",
        "url": "https://urgent.news/2026/09/29/digger-confronts-negative-buzz-new-ad-tells-moviegoers-to-decide-for",
        "published": "2026-09-29T19:13:24.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}