{
  "id": 10760824,
  "title": "Apple’s New CEO Weighs Layoffs and Faster Product Launches",
  "url": "https://urgent.news/2026/09/29/apples-new-ceo-weighs-layoffs-and-faster-product-launches",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-29T19:16:26.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/apple/2026/apples-new-ceo-weighs-layoffs-and-faster-product-launches/"
  },
  "original_language": "en",
  "account": "Apple's new CEO, John Ternus, is reportedly aiming to streamline the company and speed up product development, according to Bloomberg News. Sources familiar with Ternus's internal conversations have suggested that he wants the company to rely less on its traditional spring and fall product launches, reduce the number of middle-management roles, and become more experimental to stay competitive in the AI era. Ternus is also exploring ways to introduce products faster and uncover new revenue streams, particularly as growth in Apple's services division has slowed. The report indicates that Ternus is considering launching products throughout the year rather than just in the fall, though implementing such changes may take time. The company has an extensive lineup of products planned for 2027, including camera-equipped AirPods, smart glasses, and a revamped iPhone to celebrate its 20th anniversary. Apple had previously considered laying off around 5,000 AppleCare customer-service workers in favor of AI-powered alternatives, but ultimately abandoned those plans. PYMNTS CEO Karen Webster pointed out that all of Apple's recent products rely on AI from other companies, which could make Apple a \"tollbooth\" for these technologies instead of a product leader.",
  "summary": "Apple’s new CEO reportedly wants a leaner company that is quicker at developing products. That’s according to a report Tuesday (Sept. 27) by Bloomberg News, citing sources with knowledge of conversations John Ternus has had internally with colleagues. Among his ideas for Apple include depending less on the company’s traditional spring and fall product launches […] The post Apple’s New CEO Weighs…",
  "key_points": [
    "John Ternus aims to streamline Apple and speed up product development.",
    "He wants less reliance on traditional product launches and more experimentation.",
    "Ternus considers launching products throughout the year, not just in fall."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}