{
  "id": 10746969,
  "title": "How Thorne’s brand platform led to a $3.8B P&G deal — and what’s next",
  "url": "https://urgent.news/2026/09/29/how-thornes-brand-platform-led-to-a-3-8b-p-g-deal-and-whats-next",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T17:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-thornes-brand-platform-led-to-a-38b-pg-deal-and-whats-next/831494/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a way of communicating.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}