{
  "id": 10744858,
  "title": "UP Tourism Pavilion At UPITS-2026 Draws 5.5 Lakh Visitors, Sparks Investment Interest",
  "url": "https://urgent.news/2026/09/29/up-tourism-pavilion-at-upits-2026-draws-5-5-lakh-visitors-sparks",
  "topic": "world",
  "section": "World",
  "published": "2026-09-29T17:54:48.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/uttar-pradesh/up-tourism-pavilion-at-upits-2026-draws-55-lakh-visitors-sparks-investment-interest"
  },
  "original_language": "en",
  "account": "Lucknow/Greater Noida, September 29: Uttar Pradesh’s diverse tourism offerings, cultural heritage, spiritual traditions, and historical sites captivated global and Indian audiences at UPITS-2026. The India Expo Center and Mart in Greater Noida hosted the event, where the Uttar Pradesh Tourism Department’s pavilion became a hub for sharing tourist information, investment prospects, and potential collaborations. Over 555,000 visitors explored the pavilion, requesting nearly 10,000 printed travel guides and itineraries. Around 100 industry representatives and visitors expressed interest in investment and partnership opportunities. Department officials met with roughly 20 tour operators to discuss taking Uttar Pradesh’s tourist destinations to a broader audience. The pavilion highlighted spiritual sites like Ayodhya, Prayagraj, and Varanasi, as well as Neeb Karori Baba’s travel route, Kannauj’s perfume heritage, and wildlife and eco-tourism. By showcasing a spectrum of experiences and destinations, Uttar Pradesh presented tourism as an immersive, multidimensional pursuit. Tourism and Culture Minister Jaiveer Singh emphasized that the pavilion’s response showed tourists’ desire to explore the state beyond its major attractions and engage with new travel experiences. Digital technology played a significant role in enhancing visitor engagement, with around 500 individuals accessing QR code-based digital content. This content provided digital information about various tourist destinations and travel routes, complementing the printed guides. Investment and collaboration opportunities were prominently featured, with discussions held on topics such as hospitality projects, destination development, tourist facilities, and experience-based tourism. The department forwarded the received investment and collaboration inquiries and proposals to relevant teams for further action, paving the way for turning business interest into tangible tourism projects and partnerships. Additional Chief Secretary Amrit Abhijat highlighted that the pavilion served as both a visitor attraction and a platform for promoting tourism businesses. With interactive games, quizzes, cinematic photo booths, and selfie zones, the pavilion offered an engaging and participatory experience for visitors of all ages. Live demonstrations of traditional crafts, such as zardozi embroidery and marble dust products, showcased Uttar Pradesh’s rich cultural heritage. Cultural performances, including Mathura’s Mayur dance and Lucknow’s Kathak, further enriched the pavilion’s atmosphere. As a result of the UPITS-2026’s success, the Tourism Department will focus on advancing the discussions with tour operators and investment partners, connecting Uttar Pradesh’s tourism products with a broader market.",
  "summary": "Lucknow/Greater Noida, September 29: Uttar Pradesh’s rich cultural heritage, spiritual traditions, historical heritage, natural wealth, and diverse tourism experiences attracted attention from people in India and around the world at UPITS-2026. At the event, organized at the India Expo Center and Mart in Greater Noida, Uttar Pradesh Tourism Department’s pavilion became more than a center for…",
  "key_points": [
    "UP Tourism Pavilion at UPITS-2026 attracted 555,000 visitors",
    "Industry and visitors showed interest in investment opportunities",
    "Pavilion showcased diverse destinations like Ayodhya and Kannauj"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}