{
  "id": 10744239,
  "title": "Stop Treating Growth Like a Flex. Use These 5 Rules for Building a Business That Endures",
  "url": "https://urgent.news/2026/09/29/stop-treating-growth-like-a-flex-use-these-5-rules-for-building-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T15:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/building-a-business/stop-treating-growth-like-a-flex-use-these-5-rules-for-building-a-business-that-endures"
  },
  "original_language": "en",
  "account": null,
  "summary": "VC money may be piling up at the top, but the startups built to last will be the ones that test cheaply, pivot quickly and scale only what the market has already proven.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}