{
  "id": 10731010,
  "title": "WAG Culture Is Coming for College Campuses",
  "url": "https://urgent.news/2026/09/29/wag-culture-is-coming-for-college-campuses",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-29T16:16:49.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/article/wag-culture-is-coming-for-college-campuses/"
  },
  "original_language": "en",
  "account": "Makeup artist Allison Kaye didn't initially intend to become a go-to professional for college athletes' girlfriends. However, a career shift was triggered after she styled Sophie Scott, girlfriend of 49ers quarterback Mac Jones, for the 2021 NFL Draft in Cleveland. Word spread quickly, and soon WAGs from other NFL teams were flocking to Kaye for their makeup needs. Realizing this trend, Kaye launched her business, Game Day Glam, in 2022, traveling across the country to prepare pro athlete partners for long days on the sidelines. This football season, Game Day Glam expanded its services to college campuses, with Kaye's first stop in Columbus, Ohio, for four girlfriends of Ohio State players, including starting quarterback Julian Sayin. Kaye's Instagram and TikTok posts of her work garnered significant attention, leading her to focus on schools with large fan bases. College football WAGs are now lining up for her services, recognizing the glamour and insider perspective she offers.",
  "summary": "Word-of-mouth among WAGs is proving lucrative for one makeup artist.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}