{
  "id": 10729022,
  "title": "How Reebok Rebuilt Its Basketball Business from the Ground Up",
  "url": "https://urgent.news/2026/09/29/how-reebok-rebuilt-its-basketball-business-from-the-ground-up",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T16:00:27.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/briefings/sports/how-reebok-rebuilt-its-basketball-business-from-the-ground-up/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Reebok’s head of basketball, Jide Osifeso, has been revamping the category the brand was once known for. To do it, he’s turning to a new generation of rising stars from the WNBA and NBA.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}