{
  "id": 10728996,
  "title": "A New Era Begins at Coliseo GNP Seguros in Guadalajara, Mexico: 5 Things to Know",
  "url": "https://urgent.news/2026/09/29/a-new-era-begins-at-coliseo-gnp-seguros-in-guadalajara-mexico-5",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-29T15:57:02.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/pro/new-coliseo-gnp-seguros-guadalajara-mexico-5-things-to-know/"
  },
  "original_language": "en",
  "account": "The Estadio 3 de Marzo, a legendary university venue deeply rooted in Guadalajara's sports, artistic, and cultural life, is undergoing a transformation into the new Coliseo GNP Seguros. This hub for live entertainment will mark a new era for the city, as it becomes a world-class venue with the capacity to host major national and international tours. The iconic stadium, originally inaugurated in 1971, has hosted historic moments like the FIFA World Cup Mexico ’86 and showcases from artists like Shakira, Metallica, Justin Bieber, Roger Waters, and Coldplay.\n\nA partnership between OCESA, GNP Seguros, and the Universidad Autónoma de Guadalajara has ensured the preservation of the venue's essence. The main structure has been retained, while the heavy concrete roof that hindered the structure has been removed. The stage has been repositioned to make the most of the space, allowing for multiple shows on consecutive days without the need for extensive reconfiguration. The audience experience will be enhanced, with a unified tier of bleachers for improved visibility and better accessibility for all attendees, including those with motor disabilities.",
  "summary": "Architect Óscar Rodríguez, in charge of the renovation of the legendary 3 de Marzo stadium, speaks with Billboard Español .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}